According to an NYT report, Facebook is planning to integrate its Messaging services Facebook Messenger, Instagram, and Whatsapp.
Facebook is planning to complete the integration process by the end of 2019 or early next year. Facebook is still in early phase of this integration process according to reports.
The aim is to allow users to send messages to different platforms without switching the app. The major challenge is to determine how it will impact the user experience and will it be accepted by the users.
While Facebook is in the news related to the data breach in the past, this approach might be very problematic and might face the heat. So, as a result, Facebook is working on integration with end-to-end encryption to make the messages privately.
Facebook has been taking the heat for some time now over its mishandling of user data in some occasions, but the advertisers are getting the rewards of its ad targeting capabilities on this platform.
After the Integration Facebook might gain a competitive edge in terms of Advertising. As Facebook will integrate the platforms which ultimately brings a large number of users on a single platform.
Advertisers will get the benefit because a unified messaging platform would make it easier for brands to advertise to customers no matter which Facebook platform they’re using. It will increase the user engagement across Facebook’s messaging ecosystem and might be profitable and easier to manage.
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