SEO basics: What does ‘long-tail’ keyword actually mean?

SEO basics: What does ‘long-tail’ keyword actually mean?

Long tail keywords is one of the main term of SEO.long tails keywords  are not identical with the number of words typed into the search query, but rather the search volume they produce.

Here’s how it works.

If you’re responsible for control the SEO strategy for your company and your business , odds are you’re evaluate keywords to settle on which ones to focus on. Many professionals mistakenly trust that long-tail keywords are define by the number of words that are used in a exacting search query.

But this type of thinking is technically wrong in Keywords terms.

So, why are they dubbed “long-tail” keywords? It is a common misunderstanding that “long-tail” keywords stand for the number of words used in the phrase. After observe a great conversation between industry privileged in the SEO Signals Lab Facebook group about this topic, I was bound to write about what I experiential.

The bulk of searches people type into Google are specific and modified precisely to what the user is looking to discover. Because of this, the search volume is generally a lot lower. The origins of the name can be renowned to the search demand graph below. As you can see from the diagram, the extremely long tail of the search demand graph represents these extremely-focused search queries and thus came the starts of the long-tail keyword name.

Where it all starts from

The “Long Tail” concept first gain notoriety when it was introduce to the ample by Chris Anderson, author of “The Long Tail: Why the next of business is selling less of more.” It’s a common SEO observe to target keyword phrases with additional words because they’re naturally easier to rank for and bring targeted main traffic with exact intentions. Keyword phrases with less words generally are more competitive and the intent is broken.

You probably think that’s why they’re long-tail because they have additional words in the idiom.

in general phrases that have lower search volume be liable to have more words. As a result, this meaning became tilted over time, and people begin correlate long-tail with the number of words used in the phrase rather than the search volume.

Let’s look nearer at the search demand curve

According to the Search Demand Curve, show below, 70 percent of all search perform online consists of long-tail keywords. That means popular look for terms that most business incorrectly focus on, only account for approximately 30 percent of total web search.

Example: Wrist Watch

To illustrate this concept further, we looked into “Wrist watch” and the following five related search queries:

  1. Wrist Watch
  2. Wall Watch
  3. Wrist Watch for men
  4. Wrist Watch for women

If we were to work under the mindset that the number of words directly correlate to search volume, then the above keywords are listed in order. However, if we exactly analyze each of these keywords and their corresponding search volume, they would be ordered from highest to lowest as follows:

  1. Wrist Watch
  2. Wrist Watch for men
  3. Wrist Watch for women

The search demand curve at this time, as with any place topic you analyze, shows a reliable split between short and long-tail keywords as established in the list above. Once again, this prove that the definition of long-tail keywords is not identical with the number of words type into the search query, but instead of the search volume they produce.

If a exacting niche has a total search volume of 100,000 and is accompany by 1,000 keyword opportunities, then by this reason, an estimated 20 to 30 percent of them will be short-tail keywords, while long-tail keywords will account for the remain 70 to 80 percent.

Focus on Organic language keywords

A Organic language, long-tail keyword strategy can do wonder for your business and there are many research tools obtainable to help you hone your search engine optimization game plan. Now that you make out the precise definition of what a long-tail keyword is and how the common misconception came to be, you’ll be on the exact track when performing keyword research.


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